With the 2025 football season closing in, the mission was clear: scrap the tired, unresponsive site and launch a bold digital experience that actually matches the energy of the club.

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The old site was stuck in the past - bloated text, broken links, clunky navigation, and no love for mobile. It was slow, messy, and invisible to search engines. I led a full-scale rebuild from the ground up.

The result? A sleek, responsive platform built for speed, clarity, and usability - whether you're on desktop, mobile, or somewhere in between. The new structure cuts the fluff, simplifies the flow, and gets fans where they need to go - fast.

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SEO wasn’t an afterthought. With smart optimisation - alt text, keyword-rich filenames, and strong metadata - we delivered real results: +42% organic traffic and +28% unique visitors post-launch.

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This wasn’t a redesign. It was a digital reset - faster, cleaner, sharper, and ready for game day.